“He has tremendous value, but it is very hard to quantify,” [Marc Ganis, president of Sports Corp Limited] said. “It is almost impossible to do. He is worth more to the Yankees than any other team. The Yankees are worth more to him in endorsements than any other team.”
But it isn’t an A+B=C kind of thing for either side. Jeter, according to Ganis, has millions of dollars worth of endorsements from Gatorade, Jordan Brand, Gillette and Ford. If Jeter stays with the Yankees, Ganis envisions Jeter’s commercial brand lasting the rest of his life.
“He becomes the Arnold Palmer of baseball,” Ganis said comparing Jeter and Palmer’s endorsement prowess. “He provides a direct link to the great Yankees past and its future.”
- Jeter can make more as a lifetime member of the Yanks through endorsements for life.
- The Yanks can also benefit as a brand by staying associated with Jeter for the rest of his career.
Never has the answer been so obvious, yet there’s no avoiding the fact that we will have to go through some sort of painful birthing process before this is behind us.