Way back before the new Stadium was complete, I noted that the new stadium seating pricing was essentially shifting the pricing curve for the primary market nearly on top of the curve of the secondary market. This would, if done successfully, eliminate or drastically the profits for the secondary markets. Unfortunately for the Yankees, the economy fell into the crapper and scenes like the one to the right were all too common.
Things are improving attendance-wise at the Stadium, notes NJ.com’s Marc Carig:
The Yankees drew 3,765,807 fans to Yankee Stadium in 2010, leading the Majors in home attendance. The team also averaged a Major League-best 46,491 fans per game. The Yankees have led the American League in home attendance in each of the last eight seasons and have topped the AL in combined attendance (home and road) in each of the last 12 seasons.
Since things have improved a bit since 2008 and the Yanks are indeed trying to close the widest gap (they say) on the spread between their pricing and the demand at the secondary market levels. Said Lonn Trost:
“We’re not trying to take away the ability of fans to make a profit when they resell tickets, but the ones where we raised prices were not selling for just above face, but were far above face.”
I can’t say I blame them, but it sure is gonna sting the Creatures the most. Let’s hope the increased costs don’t make this a thing of the past: