Yankee Stadium ticket prices going up

Way back before the new Stadium was complete, I noted that the new stadium seating pricing was essentially shifting the pricing curve for the primary market nearly on top of the curve of the secondary market. This would, if done successfully, eliminate or drastically the profits for the secondary markets.  Unfortunately for the Yankees, the economy fell into the crapper and scenes like the one to the right were all too common.

Things are improving attendance-wise at the Stadium, notes NJ.com’s Marc Carig:

The Yankees drew 3,765,807 fans to Yankee Stadium in 2010, leading the Majors in home attendance. The team also averaged a Major League-best 46,491 fans per game. The Yankees have led the American League in home attendance in each of the last eight seasons and have topped the AL in combined attendance (home and road) in each of the last 12 seasons.

Since things have improved a bit since 2008 and the Yanks are indeed trying to close the widest gap (they say) on the spread between their pricing and the demand at the secondary market levels. Said Lonn Trost:

“We’re not trying to take away the ability of fans to make a profit when they resell tickets, but the ones where we raised prices were not selling for just above face, but were far above face.”

I can’t say I blame them, but it sure is gonna sting the Creatures the most. Let’s hope the increased costs don’t make this a thing of the past:

@Jason_IIATMS

About @Jason_IIATMS

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5 thoughts on “Yankee Stadium ticket prices going up

  1. JP.

    Setting aside concerns of being priced out ourselves, or of fans who add the to atmosphere (bleacher creatures) being priced out, shouldn't we as Yankee fans want there to be a very narrow spread between the primary and secondary markets?

    I would rather the Yankees narrow the spread, take in more revenue, and have more resources to improve the product on the field.

    Am I missing something? Why should I care about the extent fans and scalpers can profit from selling tickets on the secondary market?

    • Jason@IIATMS

      Completely agree JP. It makes sense, as I noted, that the Yanks were narrowing the gap between their set prices and the secondary markets. The more they take in, the better for the team.

  2. Brian

    I assume you were being facetious with the "somebody has to pay players x,y,z" comment Jason.

    I assumed this was common knowledge by anyone whose taken an economics 101 course but player salaries have nothing to do with ticket prices. It's all about figuring out what the most amount of money you can charge for seats/beers/food etc. etc. and still sell most or all of it, and then charging that.

    Yes, it prices out many of the "better" fans but that's tough. Watch the games on TV if you can't afford to go to more than a game or two a year.

  3. Brian

    Although I have to say, do you guys remember what a morgue Yankee Stadium was during game 4 of the ALCS (the game that really doomed the team)??? It was brutal and embarrassing to see the crowd so lifeless during such an important game.

    That's the trade off

    • JP.

      Brian, you're right re: pricing of tickets and games being attenuated from player salaries. However, they are not completely unrelated. Part of the reason fans are willing to pay higher prices is that there's a top flight team on the field year in year out. If the Yankees had a smaller payroll, and worse team, they likely could not demand the same high prices and still get fans to pack the house. I actually suspect the Yankees do not generally pursue a profit maximizing strategy (thankfully!). I bet they could make more money with a smaller payroll, worse team, and slightly lower ticket prices.

      I have agree though, that the Yankee crowds at some big games have been embarrassing at times. Seeing people who look like they don't care about the game, and failing to rise to their feet at big moments is totally lame.

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