MLB’s Advanced Media Strategy: What Strategy?

Although I think about this all the time, I got set off on this ironically by something on Twitter. Bill Simmons offered to have the head of MLB’s advanced media on his podcast to explain their “media strategy”. This was after MLBAM apparently removed a video of a NESN reporter choking on a sandwich for some reason or another. I’ve gripped about this quite often. MLB has had the worst internet presence and social media strategy in sports for years now. Most egregiously, they’re the only sport that has forbidden any highlights from appearing on Youtube whatsoever. So while I can Continue reading MLB’s Advanced Media Strategy: What Strategy?

Media Thoughts: Taking Advantage Of Twitter

(comic from Time Magazine recently released its list of the top 140 twitter accounts, and there were a number of accounts listed under the “sports” heading: Old Hoss Radbourn Eric Stangel Dara Torres Brian Wilson Rory McIlroy Apolo Ohno Steve Nash Rio Ferdinand Chad Ochocinco Shaquille O’Neal My intial reaction to this list was one of amusement, and I suggested that these are the kind of accounts you might follow and adjudge to be among the best tweeters if you were not an interactive user. Ben Kabak of RAB followed up with the following comment that I thought succinctly Continue reading Media Thoughts: Taking Advantage Of Twitter

About MLB and Twitter

[Moshe asked me to share this with you, so I have] [Caveat:  This story is still developing.  Recommend reading this post from Fang’s Bites for background info, and updates.] This evening, news broke that is now preventing their writers from tweeting anything non-baseball related. I wish I could adequately put into words how much that this policy, if true, is quite simply the wrong way to go. I’ll try to put this simply, so I don’t bore you with my waxing philosophical:  the great benefit social media gives to us is that it allows us to humanize those that Continue reading About MLB and Twitter

Granderson's New Handset

Old: [image title=”Picture 6″ size=”full” id=”16540″ align=”center” linkto=”full” ] New: [image title=”Picture 5″ size=”full” id=”16538″ align=”center” linkto=”full” ] Twitter is an amazing tool for fans and bloggers, in that it provides access to people with expertise that many fans would not have had the ability to speak with in the past. Last night, I was able to learn something about Curtis Granderson’s stance from one such interaction. After Granderson hit his home run, senior scout Steve Carter of Project Prospect stated that he loved Granderson’s new handset. When I asked for clarification, he graciously sent me the following explanation: Granderson Continue reading Granderson's New Handset

Discussion: What Do You Expect From Baseball Writers On Twitter?

[image title=”mm_twitter” size=”full” id=”16073″ align=”center” linkto=”full” ] Twitter has entirely changed how baseball reporters and writers deal with the information that they collect and how they interact with their readership. Ken Rosenthal chimed in on this topic last night (h/t @crashburnalley): Early in my career, I would lose sleep if I reported something inaccurately, even worry about losing my job. The standards now are much lower; too often, the emphasis is on being first rather than factual. Many stories lack nuance and context, particularly when reported in 140-character tweets. I’m not preaching from any mountaintop here — I pride myself Continue reading Discussion: What Do You Expect From Baseball Writers On Twitter?

Some lazy Saturday afternoon links

If you read Yankeeist you probably also already Fangraphs, so even though you don’t need me to tell you to go there, I’m going to anyway. Matt Klaasen’s post from yesterday on Dayton Moore and Omar Minaya cracked me up. To wit: “One might be tempted to see the Royals’ signing of outfielder Scott Podsednik as a move to steal the headlines in the wake of cross-state rival St. Louis’ big Matt Holliday contract earlier this week. Or maybe they just wanted to sneak in the bad news on Friday. Close observers, however, know better. This is all part of Continue reading Some lazy Saturday afternoon links

Discussion: Does Twitter Mean The Death Of The Reporter?

Yesterday, I first read the news about David Robertson’s successful meeting with Dr. Andrews on River Ave. Blues. At the time, I noticed that their story had no link, and instead began with the words “The Yankees have just updated us…” I did a quick search among the local beat reporter blogs and found no mention of the story. Finally, it struck me to check Twitter. Sure enough, the Yankees PR feed had updated fans directly as to Robertson’s condition, entirely bypassing the news media apparatus. As fans get more direct access from teams and players, it seems likely that Continue reading Discussion: Does Twitter Mean The Death Of The Reporter?

Red Sox to acquire Victor Martinez, per twitter

No word on the price yet, but hopefully the Indians were able to extract some valuable players/prospects from Boston.  The tweet is from Bob Nightengale, a USA Today writer.  Of the big 3 of Halladay, Adrian Gonzalez, and Martinez, V-Mart would likely have had the lowest cost, and is not the same caliber player as the other two.  This is a nice addition to the struggling Boston lineup (depending on the price, of course), but as a Yankee fan, it’s hardly a reason to panic.  I imagine Martinez will spend a lot of  time at 1st base, with Youkillis moving Continue reading Red Sox to acquire Victor Martinez, per twitter