Jason Rosenberg, Larry Koestler, Moshe Mandel, Brien Jackson
Co-Founders and Editors Emeritus

Stacey Gotsulias, Brad Vietrogoski 

Tamar Chalker   William Tasker  
EJ Fagan   Katie Sharp   Scott Moss
Matt Imbrogno   Domenic Lanza    Michael Eder

It’s About The Money, Stupid was launched in 2007 by Jason Rosenberg following several heated discussions with his father and brother regarding the then-newly signed Alex Rodriguez contract extension. With a goal of finding just 10 readers who would regularly read the blog, Jason began to grow the site and gain a measure of regular readership. As 10’s became 100’s which became 1000’s, Rob Neyer selected IIATMS (an acronym from early friend of the blog, Craig Calcaterra) to be his flagship Yankees site on ESPN’s SweetSpot network in 2009, riding the wave of the Yankees’ 27th World Series title. IIATMS remained an affiliate of ESPN until deciding to leave after the 2011 season. IIATMS then joined the SNY Network as their sole Yankees site.  Following the 2012 season, IIATMS proudly rejoined ESPN’s SweetSpot Network. Jason and the IIATMS team has been featured in publications and radio shows around the country, particularly with regards to their unflinching demands regarding safety on the field, namely with shattering bats. Supremely talented people like Tamar Chalker, Larry Behrendt, Anna McDonald, Josh Weinstock, Jesse Douglas-Mathewson, Chip Buck, Mark Smith, The Common Man (Michael Bates), and Will Moller all helped make IIATMS one of the best, rational, thought-provoking Yankees destinations around. IIATMS is extremely proud and grateful of the legacy of these various contributors who have decided to write for the site, honing their craft and elevating the level of discourse across the board.

Jason turned over the day-to-day control of the site to Brien Jackson in 2011, when work simply became too much of a barrier to adequately cover the news cycles. Brien deftly managed IIATMS from 2011 through early 2013, when he handed the reins to Stacey Gotsulias, who had joined the staff in 2012. Stacey has taken the role of co-Editor-in-Chief in an enthusiastic and seamless manner. Throughout most of this ride, Tamar Chalker has been with me, handling all things from game recaps to her significant expansion of minors coverage.

In February 2011, prominent New York Yankees bloggers Moshe Mandel of The Yankee U and Larry Koestler of Yankeeist teamed to create and co-manage The Yankee Analysts, one of the premier destinations on the web for high-end New York Yankees statistical analysis, insight, comprehensive series previews and daily game recaps for all New York Yankee regular season and postseason contests, among a wide variety of other content. In addition to receiving widespread acclaim throughout the baseball blogosphere following the site’s launch, The Detroit News — one of the two major newspapers in Detroit, with a circulation of over 188,000 — referred to Larry as a “statistics guru.”

In October 2011, Matt Imbrogno was named Editor in Chief, after Moshe and Larry moved on to write for the iconic and groundbreaking Yankee blog River Ave. Blues.

Larry launched Yankeeist, a sabermetrically-obsessed blog about the New York Yankees, in September 2009 and it quickly developed into one of the most authoritative voices writing about the Yankees today. Yankeeist received coveted links from major national publications such as Rob Neyer’s SweetSpot blog, Craig Calcaterra’s HardballTalk on nbcsports.com,  The Wall Street Journal’s Daily Fix sports blog, ESPN.com, New York Magazine and the hugely influential Baseball Prospectus, MLBTR and Fangraphs, as well as many of the most popular and tenured Yankees blogs on the Internet.

Larry is a lifelong Yankee fan whose first online Yankee writing venture was a blog devoted to Saving Phil Hughes back in 2007, and who was born, raised and lives in Manhattan. Soon after its inception, Mike Jaggers-Radolf and Matt Warden joined the Yankeeist team, cementing the site’s status as a distinctly analytical and statistical enterprise written from the perspective of three diehard fans whose Yankee obsession was cemented when the team was terrible in the late ’80s.

The Yankee U was launched in 2009 by Moshe Mandel, EJ Fagan, and Chris Harihar, and quickly established itself as one of the premier Yankees blogs on the web. Much like Yankeeist, TYU posts have been featured in a number of high profile locations, including ESPN’s Sweetspot, NBC’s Hardball Talk, USA Today, The Daily News, The New Yorker, The Hardball Times, and the River Ave Blues Yankees blog.

The Yankee U was staffed by seven experienced writers at the time of the merger, and all seven remain committed to producing interesting and informative content on a daily basis. In addition to Moshe and EJ, the TYU staffers who joined the merged site include Matt Imbrogno, Steve Shaka, Eric Schultz, Sean Potter, and William J.




A merger of IIATMS and TYA has been long viewed as inevitable, with the earliest discussions going back to late 2010, although the timing wasn’t right back then. Moshe, Larry and Jason have always viewed themselves more as colleagues than competitors, each with a healthy respect for one another and the efforts each has put into developing their sites and followings (credit xiavien). We are here, now, proudly together, to bring you the very best in Yankees news, analysis and discussion. We thank you for your continued readership and support.

Moshe, Larry, Jason and the entire staffs of IIATMS and TYA

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