This comes on the tails of the news via e-migo Maury Brown’s Biz of Baseball site:
According to MLB.com, the MLB.TV subscription service has now served one billion live video streams since its inception, 25% (250 million) of which were delivered in 2010 alone.
That’s a ridiculous number. Clearly, MLBAM is making oodles of cash with this service. I’m not advocating opening up the streams for free, but to restrict highlight clips –the kinds that websites and bloggers would love to share– still defies logic. Or at least my feeble ability to comprehend. The folks at MLB and MLBAM are a group of very smart people. They don’t make many mistakes or foolish decisions (the All Star game counting is an outlier) so there’s clearly a reason for this policy. It just strikes me as obsessive controllership for the sake of being the big, bad boss.